ABOUT

THE GIRL:

I KNOW I WAS BORN TO BE A CREATIVE PERSON. IT RUNS IN THE FAMILY APPARENTLY,

SINCE A LOT OF MY FAMILY MEMBERS LOVE TO CREATE, WHETHER IT BE WITH PEN AND

PAPER, KNITTING NEEDLES, OR FABRIC.  AS A KID, I WANTED TO BE A PASTRY CHEF, BUT

I WOULD SEW MORE OFTEN THAN BAKE. I WOULD MAKE CLOTHING FOR MY DOLLS AND

EMBROIDER NAPKINS WITH FUN INTRICATE DESIGNS MY MOM WOULD IRON ON. WHEN

IT CAME TIME FOR HALLOWEEN, I WOULD SKETCH OUT DIFFERENT COSTUME IDEAS. IN

MIDDLE SCHOOL I EXPERIMENTED WITH IRON ON TRANSFERS AND FABRIC PAINT TO

EXPRESS MY LOVE FOR MY FAVORITE BANDS.

 

IT WASN'T UNTIL HIGH SCHOOL THAT I STARTED TO REALLY DELVE IN FASHION DESIGN.

MY FIRST FASHION SHOW WAS SOPHOMORE YEAR, WITH A MARILYN MONROE INSPIRED

DRESS I CREATED FROM SCRATCH. THAT WAS ALSO THE YEAR I HEARD ABOUT

THE FASHION INSTITUTE OF DESIGN AND MERCHANDISING. I DIDN'T DECIDE TO GO TO

FIDM UNTIL MY SENIOR YEAR. MY SENIOR PROJECT DOUBLED AS MY ENTRANCE PROJECT

INTO FIDM, AND THAT WAS IT.

 

THE BRAND:

I GRADUATED FROM FIDM IN 2013, STARTING PREMIER AMOUR RIGHT AFTER THAT.

WHAT INSPIRED THE IDEA OF PREMIER AMOUR; THE PHILOSOPHY, THE NAME?

SIMPLY PUT: LOVE. MY LOVE FOR ALL THINGS VINTAGE WAS THE MAIN INSPIRATION

BEHIND MY BRAND. I ADORE HISTORY AND I HAVE ALWAYS BEEN FASCINATED BY 

HOW CLOTHING HAS PROGRESSED SINCE THE BEGINNING OF TIME. I DRAW INSPIRATION

FOR MY BRAND MOSTLY FROM THE EARLY TO MID 1900'S. I THEN ADD A MODERN TWIST,

WHETHER I CHANGETHE SILHOUETTE OR ADD A MODERN PRINT BUT I STILL KEEP

VINTAGE INSPIRED ELEMENTS IN MY DESIGNS. 

 

 SO WHY THE NAME "PREMIER AMOUR"? PREMIER AMOUR BEING FRENCH FOR FIRST LOVE,

I WANT MY CUSTOMER TO FALL IN LOVE WITH MY DESIGNS. I WANT MY CUSTOMER TO FALL

IN LOVE IN THESE OUTFITS AND CREATE WONDERFUL MEMORIES WEARING MY CLOTHING.

THINK OF THAT DRESS THAT YOU HAD YOUR FIRST KISS IN, OR THAT ENSEMBLE YOU WORE

TO YOUR FAVORITE CONCERT. I WANT MY BRAND TO REPRESENT JUST THAT: FIRST LOVES,

FIRST ADVENTURES, FIRST DREAMS, AND SO ON. I HOPE PREMIER AMOUR INSPIRES YOU

TO TAKE THAT FIRST STEP, THAT FIRST BREATH INTO SOMETHING NEW, AND MOST OF ALL, TO LOVE.

 

-CON AMOR, 

 

DANIELA XOXO